State of Sustainability
2022-2025
Platform design and Webflow build
For State of Sustainability, Altruistiq’s knowledge website on sustainable strategy, we worked on the design and ongoing development of the platform at Evers + de Gier. I collaborated closely with Ferry on both the product itself and the supporting marketing assets, making sure the experience stayed consistent across touchpoints. My role focused on structuring and visualising a wide range of content so it remains clear to navigate, easy to expand, and engaging to read, even as the platform grows.
Design System
UX Design
UI Design
No-Code Development
Interaction & Motion
Brand Book
Marketing Assets
CMS structure
Project details
I worked extensively on the Webflow website, which brings together diverse content types such as articles, podcasts, videos, interviews, events, and newsletters. A key challenge was designing a structure that supports this variety without overwhelming users. Alongside the website, I contributed to marketing and campaign assets, ensuring consistency across channels. Throughout the project, the focus was on flexibility and iteration, allowing the platform to evolve as new formats and initiatives were added.
5000+
Podcast plays
3,000+
Newsletter subscribers
UX approach
A key challenge was creating one platform for many different content formats without making it feel fragmented or hard to manage. I worked on the information architecture, CMS structure, templates and component logic to make articles, podcasts, interviews, events and other content types feel distinct, while still belonging to one coherent system. That meant balancing recognisable branding per format with a structure that also works in shared overview pages, filters and listings. The platform also had to stay easy to use for marketing teams, so I helped shape a setup that was flexible in output but simple and safe to manage behind the scenes.
