Ziggo Sport
2026
A content-first sports viewing concept
Ziggo Sport combines live sports, highlights and studio programming, but the current app still feels too tied to linear TV. This concept explores how the experience could shift toward a more digital-first sports platform organised around teams, competitions and live events.
UI Design
User Flows
Information Architecture
Wireframing
Mobile App
UX Design
Project details
This was a self-initiated concept project built around a simple question: what would Ziggo Sport look like if the app started from the sports people care about, rather than from channels and programming slots? I used the existing app as a base, reviewed public feedback, and mapped where the current structure creates friction around finding live matches, understanding what is on, and moving between live and on-demand content.
From there I designed a new product direction with a personalised home, team and competition pages, a favourites setup, and card templates that show more useful live context per sport. I also explored a multiview and second-screen direction for bigger sports nights, using Ziggo's rights position as a reason to go beyond a basic streaming app. The project focused on UI design, information architecture, user flows, wireframing and product thinking.
Personalised sports home
A sports home screen that adapts to what you follow and what matters right now.
Favourites setup for teams and competitions
A simpler way to follow teams, competitions and sports from one place.
Multiview setup for big match nights
A multiview flow for building your own live watch setup on big match nights.
Second screen control for live streams
A mobile companion for managing multiple live streams on Apple TV.
UX approach
The main challenge was not just to make the app look better, but to rethink how the product is structured. The current experience still mirrors linear TV: channels are a main entry point, live and on-demand content are split apart, and useful event context often appears too late. For a sports app, that creates unnecessary friction. People think in matches, teams, competitions and live moments, not in Ziggo Sport 1, 2 or 3.
I translated that into three concept pillars: event-first browsing, personalised sports discovery and a richer digital sports viewing experience. Those pillars drove the shift from a channel-first model to a content-first one, where sports, competitions and teams sit above the broadcast layer and where live cards show the information needed to make a quick viewing decision.